150 rEasons TO LOVE MAPlE

Canada puts 150 candles on the birthday cake today! To mark the occasion, we’re issuing this challenge: give us 150 reasons to love maple. Here are 10 to get you going. What’s yours?

We’ll draw for a $100 gift certificate to one of our Maple Masters from those who tell us why they love maple on our July 1 posts on Facebook and Instagram.

1. It’s in our Nature.
Our beautiful, majestic sugar maples, and red and silver maple trees produce a treasure: their sap. Maple products all derive from this single ingredient. No colorants, no artificial flavourings, no preservatives.

2. The taste is incomparable.
With a sweetness and aroma that have no equal, maple improves the taste of foods to which it’s added. Maple products stimulate the fifth sense of taste, umami, the discovery of which revolutionized the culinary world. No wonder that chefs everywhere love to cook with maple.

3. It’s rich in vitamins and minerals.
Maple products contain more minerals and vitamins than honey, agave syrup, and white sugar. A 60 ml (1/4 cup) portion of maple syrup fulfills 100% of the daily nutritional requirement of manganese, 37% of riboflavin, 18% of zinc, 7% of magnesium, and 5% of calcium and potassium.

4. It’s an antioxidant.
100% pure maple products contain 65 different antioxidants. The antioxidant capacity of maple products is comparable to that of tomatoes, broccoli, and bananas. A 60 ml (1/4 cup) portion of maple syrup, depending on its colour, provides 10% to 38% of the recommended daily intake of antioxidants. The darker the maple syrup, the greater its antioxidant strength.

5. It comes in many forms.
Syrup, butter, taffy, sugar, flakes, NAPSI-certified maple water … there’s a maple product for every taste and occasion. And these products are available all year round. Why wait for sugaring season to enjoy the pleasure of maple taffy?

6. It’s so easy to cook with.
In most recipes, you can simply replace sugar with an equal quantity of maple syrup. Substitute each cup of sugar by reducing the quantity of liquid in the recipe by 60 ml (¼ cup). If syrup is used instead of a liquid sugar such as honey or agave nectar, it’s one-to-one.

7. It’s a natural source of energy.
Before, during, and after exercise, maple products are a winning option. They provide simple carbohydrates that metabolize into glucose easily, and act as fuel for physical activity. Maple products are also an excellent source of manganese and zinc, two minerals vital to muscle recovery.

8. It knows no boundaries.
We’re not the only ones who love maple! Maple products are one of our finest exports, going to more than 50 countries. People are enjoying them right now in Germany, the United Kingdom, Japan, and India. Feel the pride!

9. It’s good for the environment.
In Québec, the 34 million maple trees under production in our sugar bushes provide ecological goods and services that are essential to the well-being of all humans, to a value of some $1 Billion CAD per year. Just one example: producing sugar maples capture the equivalent of the carbon produced by 290,000 cars every year!

10. It makes us happy.
Family outings to the sugar shack, that first maple taffy on the snow, Mom’s maple syrup pie, the comfort of maple butter on toast on a winter morning… Happiness is Maple!



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