THE BRITISH LOVE MAPLE!
Maple Products from Québec have truly established a solid presence in the United Kingdom over the past few years. In 2015, no fewer than 4,730,000 pounds of our maple products crossed the ocean to be sold in more than 12,300 UK stores! That represents 36% more than the maple products sold there in 2014. And the love story between Britons and maple does not end there!
Maple: the first foreign food product to be embraced by the Royal Academy of Culinary Arts
The Royal Academy of Culinary Arts (RACA) has given its recognition to the unique character of maple products. The Federation of Québec Maple Syrup Producers (Fédération des producteurs acéricoles du Québec or FPAQ) — and its reference brand Maple Products from Québec — has become the first-ever foreign body to achieve associate member status with this prestigious institution. More than a simple member, FPAQ enjoys special standing with RACA and sponsored its Annual Awards of Excellence in London, in the spring of 2016. The three major winners of the competition are now enjoying their prize: a trip here to fully discover Maple Products from Québec.
Maple on the University Curriculum in the UK: A World First
Last autumn, Maple Products from Québec became the subject of a five-month university course at the University College Birmingham (UCB) College of Food, one of the largest culinary arts schools in the United Kingdom. This is FPAQ’s first collaboration with a university anywhere. Students were tasked with the creation of maple-based recipes. Among the new ideas were several milkshakes, chutneys, cocktails, and desserts but the recipe that stole the jury members’ hearts was … a maple samosa!
Maple and British Women’s Soccer: a Winning Team!
The benefits of maple as an all-natural enhancement to athletic performance are on the way to becoming well-known as far away as the UK. Maple Products from Québec is now the official energy source of the British women’s soccer team West Bromwich Albion Women Football Club and Girls Talent Club, and the principal partner of Birmingham City Ladies FC Regional Talent Club.
These favourable results were announced at the 2017 Maple Festival, the annual media event kicking off the new maple season.